Bastei Lübbe takes over successful fiction imprint LYX
DGAP-News: Bastei Lübbe AG / Key word(s): Miscellaneous
Bastei Lübbe takes over successful fiction imprint LYX Cologne, May 9, 2016. Bastei Lübbe AG (ISIN DE000A1X3YY0), which is listed in the Prime Standard of the Frankfurt Stock Exchange, is acquiring the fiction imprint LYX from EGMONT Publishing International. With this specialist publisher for romantic fiction, Bastei Lübbe is rounding out its offering with another successful brand. "After the recent investment in Buchpartner, with LYX we are again committed to the classic book business. Because regardless of the medium it still belongs to the DNA of the Group's strategy: the story well told", explains Thomas Schierack, CEO of Bastei Lübbe AG. In addition to LYX, Bastei Lübbe is acquiring another EGMONT Publishing International imprint, namely INK. Bastei Lübbe will incorporate all books from LYX and INK into its publishing catalogue and continue the successful collaboration with all authors and licence providers. Additionally, the company will take over editing for both imprints. According to Klaus Thorsten Firnig, CEO EGMONT Publishing GSA, the decision to hand over LYX and INK to Bastei Lübbe is based on its corporate strategy: "We have decided to focus our book activities on children's books, comic books and mangas. This concentration means that it is important that our fiction imprints LYX and INK continue to have a strong market positioning and remain attractive for our licence providers. We set great store in maintaining continuity and transferring the strengths of the relevant fiction imprints to a new editorial home", explains Firmig. About Bastei Lübbe AG: Contact Bastei Lübbe AG: 2016-05-09 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. |
Language: | English | |
Company: | Bastei Lübbe AG | |
Schanzenstraße 6 - 20 | ||
51063 Köln | ||
Germany | ||
Phone: | 02 21 / 82 00 - 0 | |
Fax: | 02 21 / 82 00 - 1900 | |
E-mail: | investorrelations@luebbe.de | |
Internet: | www.luebbe.de | |
ISIN: | DE000A1X3YY0, DE000A1K0169 | |
WKN: | A1X3YY, A1K016 | |
Listed: | Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Stuttgart | |
End of News | DGAP News Service |