Bastei Lübbe, VEMAG and VideoDays establish joint publishing house for social media influencers
DGAP-News: Bastei Lübbe AG / Key word(s): Miscellaneous
Bastei Lübbe, VEMAG and VideoDays establish
Cologne, June 28, 2016. The two media companies VEMAG and Bastei Lübbe as well as Christoph Krachten and VideoDays, one of the world's largest YouTube fan events, will be working closely together. Going by the name of Community Editions, they have founded a joint publishing house for individuals known as social media influencers. The new label will publish and market the works, including books, by renowned YouTube artists. "First of all, the start-up's goal is to reintroduce books as a medium of information to a young audience. Secondly, we want to help trendsetters, most of whom only have a digital presence, discover books as an additional distribution channel. That way, digital influencers can expand their range and target groups", explains Thomas Schierack, CEO of Bastei Lübbe AG. "If you like, you can say we are creating a new interface between the old and the new media universe", Schierack adds.
There are already plans for specific projects. ""In terms of selection of topics we will use Community Editions to cover a broad range of subjects which addresses the topics available for the social media influencer", explains Holger Schneider, CEO of VEMAG Verlags- und Medien AG. In particular, the agenda includes content in the areas of lifestyle, beauty and do-it-yourself in addition to gaming and sports. "The books are meant to satisfy the expectations of fans as well as those kinds of readers not previously reached by the author", Schneider continues. The first books by artists and influencers are in the works and expected to be released in the spring of 2017. "With this label, we are hitting on the nerve of a huge fan base who want something lasting from their idols to hold in their hands. Influencers represent content that an audience not necessarily made up of digital natives finds appealing," says VideoDays general manager Christoph Krachten, summarising the publisher's goals.
"With Community Editions, we want to leverage the synergies of three of the German media industry's strongest companies," says Bastei Lübbe CEO, Thomas Schierack. Bastei Lübbe AG is the leading publisher of novels, youth literature and non-fiction, marketing works that include best-sellers by star authors like Ken Follett, Dan Brown and Jeff Kinney. VEMAG Verlags- und Medien AG specialises in every market outside of the book trade but sells books internationally in particular in high-traffic areas in food retailing. With the combined marketing strength of the two publishing groups, the books released by the newly founded company will have a chance at the best possible placement in every channel. VideoDays, in turn, will ensure that the books published by Community Editions will receive maximum visibility and attention of its YouTube target group.
With Daniel Prelinger as general manager, together with Lucas Lüdemann and Yasmin Reddig, Community Editions combines the long-term market experience with the online expertise necessary to blend the needs of influencers in the digital world with those of the publishing world. As a rule, Community Editions places importance on close collaboration with its authors and on a creative production process for its books that includes social media activities. Klaus Kluge, member of the Bastei Lübbe Management Board in charge of programme and marketing, emphasises, however, that the books are not intended to be mere personality publications. "As in our publishing houses' traditional programmes, we will stay true to our motto even with Community Editions: First and foremost, our focus is always on providing high-quality content."
About Bastei Lübbe AG:
About VEMAG Verlags- und Medien AG
About Christoph Krachten and VideoDays
Contact: Bastei Lübbe AG:
|Bastei Lübbe AG
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|02 21 / 82 00 - 0
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|Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Stuttgart
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